New fields can be added to Account Business object based on specific requirements.
There are 3 types of custom fields that can be added
Time Series
Aggregate
Formula
Time Series custom field category : You can make a existing account field as time series and select to have additional attributes.
For example, you have a field - TotalActiveUsers which represents latest number of active users in an account and you want to see how this number of users have changed over a period of time.
Then you can define a custom field - ActiveUsersTimeSeries and also select additional attribute like Last 30 days average. AppEQ server will take a daily snapshot and calculate the last 30 days average.
Please note - you need to select only numeric field from the CRM.
How can above field be used?
This custom field can be used to show as a trend in Summary Widget or Dashboard or it can be used to configure Nudges and Playbooks like
If ActiveUsersTimeSeries < (80/100) * ActiveUsersTimeSeries_Last30DaysAverage then add Task for CSM ....